Click around further and you’ll find that Joy is their “newest product” and was created “in the heart of New Raccoon City, South Africa.
In this absolute carnage, Jade is haunted by her past in New Raccoon City, by her father’s chilling connections to the sinister Umbrella Corporation but mostly by what happened to her sister, Billie.
Go there and you’ll find a, ahem, viral marketing site for the series dedicated to Resident Evil’s evil corporation Umbrella, along with their new product, which is called “Joy.”
If you watch the trailer closely, you’ll see a URL for a website: UmbrellaIsJoy.com.
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