The Roku Channel will also help existing channel publishers drive additional viewership of their content on the Roku platform.
“Now with The Roku Channel launch, Roku is offering its customers even greater value by giving them free content while enabling publishers like us to benefit from simple discovery that drives greater engagement.”
“With The Roku Channel, we’re responding to consumer demand and helping content publishers deliver content through a new experience that makes finding free entertainment easy for our customers.”
Roku, Inc. today announced the launch of “The Roku Channel,” a new Roku streaming service on the Roku platform specifically dedicated to giving customers free access to a collection of top films and more.