The promotional photo, used on some posters and billboards for the film, shows Apocalypse, the villain played by Oscar Isaac, choking Mystique, played by Jennifer Lawrence.
Actor Rose McGowan has criticised advertisements for X-Men: Apocalypse which show Jennifer Lawrence’s character in a chokehold and which have been questioned by others for trivialising the issue of violence against women.
Actor Rose McGowan shared a Facebook post criticising the posters with the comment, “Fuck this shit”.
The extent to which the image has been used in promotional material is not known.