Sacha Baron Cohen is taking legal action against a cannabis dispensary in Massachusetts that allegedly used his comedy character Borat on a billboard.
The offending poster reportedly features Baron Cohen as Borat giving a thumbs up alongside his character’s famous catchphrase: “It’s nice!”
Borat first appeared in the Baron Cohen’s film Ali G Indahouse in 2002, and later became the subject of Baron Cohen’s 2006 mockumentary comedy Borat!
The filing also reveals that Baron Cohen once turned down a $4m (£2.9m) offer to appear in a car commercial.
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