The clear implication there is that movie theaters and movie studios are in this together, and they need each other to succeed.
During the pandemic, many other studios have taken the approach of trying to succeed outside the movie theaters.
There’s a lot going on in that quote, but I think the most important phrase is “collective business.”
In fact, most of the studios seem to be signaling they would like to return to the more classic distribution model when things return to normal.
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