Syco Entertainment, owned by Cowell, and Thames, the entertainment arm of FremantleMediaUK, are set to produce a new Saturday night dance talent series.
However, if the BBC is intent on airing The Greatest Dancer on Saturday nights, that could well see Cowell’s productions become each other’s competition.
The Greatest Dancer will also air on BBC One.
It also seems clear the BBC is keen to find another format to accompany BBC One’s flagship show Strictly Come Dancing, which has dominated Saturday night ratings for the last few years.