We have been an advocate of sustainable movie ticket subscription offerings for last 4 years, and when we look at the details of the AMC plan we fear that this will devalue the movie experience and simply is not sustainable.
We will continue to develop the Sinemia**service and mobile app to be the best solution for both moviegoers and the movie industry.
We are happy to see new entrants in the market who understand that movie ticket subscriptions are the future of moviegoing, and AMC is a great example of this.
We think that this plan may even result in the cannibalization of AMC’s own customer base.