Just look at the recent success of Captain Marvel on screen – her origin wasn’t exactly common knowledge beforehand and the film’s crushing it at the box office.
There’s quite a bit of curiosity for lesser-known characters in the comic book genre among the masses so it just might work.
Luckily for Sony, there are tons of interesting characters, with diverse stories that have graced Spider-Man comics, that doesn’t necessarily need to star the masked web-shooter also known as Peter Parker in order for their stories to work.