Spain and India signed a film co-production agreement the year after Zindagi Na Milegi Dobara was released.
Lonely Planet launched a guide to Spain aimed specifically at the Indian market in 2013 and travel agencies still advertise tours to the locations featured in Zindagi Na Milegi Dobara.
Since Zindagi Na Milegi Dobara, several more Indian films have been shot in Spain though none was as popular at the box office, the director of the Mumbai office of Turespaña, Ignacio Ducasse, said.
The UN World Tourism Organisation predicts that 50 million Indian tourists a year will travel abroad by 2020, up from 18 million in 2014.