With Spider-Man: Homecoming, a film co-produced by Marvel and Sony, that tradition continues.
We visited the set of Homecoming earlier this year but and will share our interviews and reports in the near future!
Disney-Marvel is no stranger to Jimmy Kimmel Live! having used the late night talk show to promote every release in the franchise to date (since Disney acquired Marvel in 2009), and frequently to break major news and release first-look posters and trailers.
And while Spider-Man: Homecoming is still technically a Sony Pictures property (they’re paying for the movie while Marvel Studios helps make it), the marketing teams are still going with Disney-owned ABC talkshow for the big start to Homecoming’s PR blitz.