The fact of the matter is that everybody already knows that Galaxy’s Edge is coming and the company knows that the minute an official opening date is announced, everybody will know that too, so Disney won’t need to spend a lot of money promoting the fact.
When asked during a recent earnings call what sort of expenditures were expected in advance of the new land’s opening, Disney CEO Bob Iger said not to expect much, because spending a lot of money won’t be necessary.
Star Wars: Galaxy’s Edge will be opening very soon at two different Disney Parks, but don’t actually expect to hear much about it from Disney.