Is the all black Stormtrooper who sets fire to things in the trailer for Rogue One: A Star Wars Story really something you want in your home at Christmas time?
While Star Wars is an unstoppable cinematic juggernaut, the movie theater isn’t the only place that the franchise owns the competition.
Where Star Wars really owns pop culture is in the merchandising.
The image of two dozen 8-year-olds all wearing black Stormtrooper hats on their heads sounds like the world’s most terrifying cult.