I think that audience also believes, if they don’t see a lot of TV ads for the movie, the movie is not real.
Naturally, it flopped, grossing just $27.7 million in U.S. theaters, less than other, less obviously commercial Soderbergh enterprises like The Informant! and Side Effects.
The film had an incredible cast (including Channing Tatum, Adam Driver, Riley Keough, and Daniel Craig), a terrific script, a great premise, and Soderbergh of course.
I think there’s a truth to what Soderbergh’s saying in that last part. I know I’ve walked into theaters and seen movies up on the marquee and said “Wait, that movie is real?