The official Eggo account tweeted back and forth with the official Stranger Things account in the time between Seasons 1 and 2, and the much talked-about Super Bowl commercial for Season 2 put a twist on a classic Eggo commercial.
Kellogg credits Stranger Things with restoring a sense of “cultural relevance” to a brand that has been around for six and a half decades.
In October 2017 — the very same month that saw the release of Season 2 — Eggo scored its most-ever month mentions on social media.
The company’s chief executive Steven Cahillane has explained that Kellogg’s “leveraged the resulting consumer engagement” after Stranger Things brought so much attention to the frozen waffles.