A viral marketing campaign for season 2 of Stranger Things promotes the fictional company Hawkins Power and Light with a working phone number fans can call.
Netflix’s hit sci-fi horror series Stranger Things is coming back for its second season just in time for Halloween and its marketing game is at its peak right now.
Now, a new viral marketing campaign might reveal a few dark clues concerning what’s been going on in Hawkins since Will’s return and Eleven’s disappearance.
Netflix and creative shop Doner LA teamed up to bring a fun viral marketing campaign with billboards promoting Hawkins Power and Light, with the tagline: “Flipping the Switch for a Brighter Tomorrow.”