While a $25 or $50 rental cost may seem steep, for couples or families, especially in expensive markets like New York or Los Angeles, that’s how much a trip to the movies costs them now.
Being able to spend the same, or less, money without having to deal with the theater could be a very attractive offer.
If a deal like this were to go through, it would certainly cut into theater companies bottom line.
The gap between a film’s box office debut and it’s home media release used to be as much as six months, but now it’s about 90 days, though in a few cases the gap has been even smaller than that.