The National Association of Theater Owners (NATO), today released the results of a recent study that they commissioned, completed by Ernst & Young, that shows that, should studios elect to shorten or bypass altogether the theatrical release window for their movies, they will lose $56,000 per day on the average film (for every day they do not have an exclusive theatrical release window).
The data in this study will not stop the studio experiments in these unique times, however, as studios must monetize their content.
They also found that the length of the theatrical run is even “more highly correlated to home sales than to box office sales.”
Universal released Trolls World Tour last weekend, claiming to break records in home release (duh).