As STX Entertainment’s hit comedy Bad Moms heads towards $180 million worldwide at the box office, the global media company has announced its first film offshoot of the brand, Bad Dads, will be released next year on July 14, 2017.
Instead, STX has chosen to focus on extending consumer passion for the Bad Moms brand with a series of film spin-offs, a reality television show, short form digital content, and a robust consumer products program.
Bad Moms was produced for $20 million and opened to $23.8 million on the weekend of July 29th.
STX Entertainment’s Motion Picture Group has numerous takes on this spinoff and will reveal additional details shortly.