There are few upcoming films better equipped for this promotional strategy than Suicide Squad, the next installment of the DC Extended Universe.
As WB tries to figure out the best direction moving forward, Suicide Squad could be a great turnaround.
Director David Ayer’s adaptation of the comic is packed to the brim with dynamic villains and anti-heroes, including the Joker, Harley Quinn, and Deadshot.
A recent example of this is Star Trek Beyond, which spent the past few days unveiling one-sheets for each principal member of the cast.