Tim Burton’s reimagining looks like it’s changing enough of the film that fans of the original will need a big hook to lure them to the theaters.
We know Disney is going to have several big ads during, and in some cases after, the big game.
Dumbo feels like one of the movies that could really use the push of a Super Bowl ad for one simple reason: it’s still a bit of an unknown quantity.
And with a lineup that could be an historical event for the studio, they’re going to have to pick and choose which films they think deserve the extra flash.
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