Universal Studios is one of the pioneers of that strategy, as their early VOD release of films like The Invisible Man and The Hunt, as well as the VOD debut of Trolls: World Tour have pivoted what could have been a disastrous scenario into an opportunity.
As the current climate of world events has thrown off the release strategy for many of 2020’s potential released, some films have stayed the course by getting creative.
Which makes the news that the hotly anticipated Judd Apatow/Pete Davidson movie The King of Staten Island will be going straight to VOD this June an even bigger deal.