Force Friday II promises a lot of fun reveals and exciting events for Star Wars fans, and it’s nice to see that between “Bring Your Rey Game” and the recent Forces of Destiny shorts and dolls that Star Wars and retailers are including the women of fandom as well, instead of just catering to male fans.
Consider it Christmas for Star Wars fans: Force Friday is only a week away, promising new merchandise, apparel, books, and everything in between, and a new promo highlights Rey (Daisy Ridley). This year’s Force Friday will center on, of course, Star Wars: Episode VIII: The Last Jedi, and already fans are counting down the days until they can get their hands on fluffy Porg plushies and new T-shirts to rep their fandom.
Target just released an ad to promote its Force Friday II event, and it might take the crown for best promotion so far.
Target is undoubtedly counting on Rey and various Rey themed merchandise to be the hit of Force Friday, and therefore is tailoring its advertising campaign around her.