As fans will remember, when folklore came out there wasn’t really any lead up that a typical Taylor Swift album would receive.
Taylor Swift opens the movie by explaining how folklore began just as quarantine began in early 2020 at first as a creative exercise amidst some boredom associated with the state of things.
No singles, or big music video release ahead of the album, just folklore in its entirety back in July.
This is pretty much unheard of but goes to show that the album was made completely on her own terms.