As you know, Star Wars fans around the world celebrate their favorite franchise on May the 4th, otherwise known as Star Wars Day.
The Star Wars movie marathon is set to kick off at 6:40 a.m. (ET/PT) with Star Wars: The Phantom Menace and close with an 8:15 p.m. telecast of Star Wars: Return of the Jedi, presented with limited commercial interruption.
There is also the argument that the Darth Vader reveal works better this way: Episode I, II, IV, V, III, VI.)