The most interesting change is firms spending money on TV who do not need to make a direct return on it.
The 2010s were the decade when streaming sent TV mad.
As the budget has shifted to TV away from Hollywood, the lines of what is and what isn’t a TV programme or a feature film have become blurred.
Reality TV came back with a vengeance in the form of Love Island, while Bake Off proved there remains a market for competitive tweeness.
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