Through the partnership, JoJo Fletcher became an ambassador for the brand, and spent a lot of her time speaking with outlets like Entertainment Tonight in segments focused on home improvement projects.
According to a 2018 report in Business Insider, Goldman Sachs contacted the reality star to help promote the Marcus brand to help create a series of promotions and dozens of television appearances in Middle America to spread the word about the financial institution as well as help with its image in the wake of the financial crisis.