In actuality, The Blair Witch Project was the low-budget brainchild of filmmakers Daniel Myrick and Eduardo Sanchez, along with a cast of three unknown actors.
Unsurprisingly, this breach of the Blair Witch facade didn’t sit well with Artisan, who contacted Donahue and requested she not do anything like that again.
Blair Witch is in theaters now.
Made in the still relatively early days of the internet, Blair Witch also established the template for what the world now calls viral marketing, a practice that most major films now employ ubiquitously.