The success for The Conjuring 2 is all the more impressive when you consider how little the film spent on marketing when compared to its competitors.
The Conjuring 2 itself went up against the opening of Now You See Me 2.
Neighbors 2: Sorority Rising was not able to match the response that the first film received from fans.
Johnny Depp’s return in Alice Through the Looking Glass was not nearly as critic-proof as the first entry.
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