I was able to attend a special inside look panel during the recent Galactic Nights event at Disney’s Hollywood Studios where Walt Disney Imagineering Executive Creative Producer Chris Beatty explained that, in order to create truly authentic experience that felt like you were on a planet from the Star Wars universe, even the merchandise for sale had to feel right.
We got an inside look as well as new information about what you’ll find at Star Wars: Galaxy’s Edge.
However, the thing that’s perhaps more interesting is what you won’t find in the new theme park, Star Wars merchandise, which is to say, Star Wars branded merchandise.
Disney Parks are in the middle of the largest expansion in history as they create an entirely new area dedicated exclusively to Star Wars.