And, despite all the scheduling changes, EW reports that Sony will not be moving The Dark Tower’s date again.
Looking at this in hindsight, this was the perfect move for Sony to make, as The Dark Tower and Baby Driver are both aimed at overlapping, if not completely similar, demographics of viewership.
Now, with Baby Driver providing some cover before Spider-Man: Homecoming’s July hype revs up, and The Emoji Movie: Express Yourself now taking the end of July, Sony seems to have set itself up for summer success.
With only a week between the two, Sony was shooting the chance of success for both films in the foot.