Will Smith went on to discuss at length how the Netflix strategy is something unique compared to the way a normal studio works.
What’s more, the customer data that Netflix has gives them a strong impression of how popular a movie like Bright will be with their viewers.
They know how popular Will Smith is on the service, they know how popular fantasy action movies are, by looking at the numbers they can get a good idea of who is likely to watch the movie before they even start to film it.
Essentially, Netflix subscribers aren’t likely to cancel their subscription if they watch Bright and decide they didn’t like it, which means the movie can’t really lose money for Netflix.