Sam’s death doesn’t mean that the character of Duke will be retired by Bush’s Beans.
Duke is apparently so iconic to the company that even the sad news doesn’t mean that future commercials should go dog-less.
This stance isn’t altogether surprising; Duke is truly iconic to Bush’s, and Sam wasn’t actually the most recent dog to play the role.
The current Duke actor is presumably (and hopefully) alive, well, and able to continue his work as Duke.
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