Despite decent ratings, however, Jill & Jessa: Counting On has struggled thanks to one big problem: some advertisers want nothing to do with the Duggar name.
The second season of Counting On has officially lost even more big companies from allowing TLC ads to air during episodes.
The second week after the Counting On premiere saw more advertisers – including Credit Karma, Gazelle, and Wrigley – pull their ads.
The Duggar family, of 19 Kids and Counting fame, is responsible for a lot of the buzz that TLC has gotten in recent years.