A teaser trailer has already been released, with a brief glimpse of a poo emoji voiced by Patrick Stewart, but now a full-length trailer has been released.
The trailer suggests the story that film-makers have come up with is very much in the Inside Out/Lego Movie style, with an outer human world containing the imaginary one of the toy/symbol/emotion.
It may be one of the most conceptually baffling films ever to be put into production, but The Emoji Movie is on its way to joining Battleship and The Lego Movie as the flimsiest excuse yet for a major motion picture.
With a cast including TJ Miller, Anna Faris, James Corden and deadpan specialist Steven Wright, The Emoji Movie is due for release by Sony on 28 July in the US, 4 August in the UK, and 14 September in Australia.