Still, Star Wars fans are Star Wars fans and since they’ll already be in a Star Wars mindset come May the Fourth, they might be more willing to bite the bullet and pick up a pair of tickets for opening night as they spend a day remembering everything they love about the franchise.
Beyond simply being a cute way to promote the pre-sale starting, using May the Fourth has some real potential to get Star Wars fans excited for Solo: A Star Wars Story.
The movie’s production has been interesting, to say the least, and that has caused many to be a bit more apprehensive about the Han Solo origin story than they might otherwise have been.