We’ve seen some super creepy trailers and TV spots, but ahead of this weekend’s release, at least one city has really ramped up for the IT premiere.
In Sydney, red balloons are floating out of sewer drains in a perfect nod at the balloon that Pennywise offers his victims.
If you check it out, perhaps you’ll float too.
After months of anticipation, it’s still a little hard to believe that the release of Stephen King’s IT is almost here, and Warner Bros. Pictures is certainly working to celebrate the new movie in fun ways.