If I’ve seen one story about Game of Thrones-themed wine I’ve seen a thousand.
Brands cashing in on the buzz surrounding big TV shows is nothing new, but not all of the cases pass a basic sense test.
The incident brings to mind Sainsbury’s’ infamous 12 Years A Slave display.
Merrill pointed out that Lunya is a female-founded company, adding: “Our team is focused on supporting programs and bringing awareness to key issues such as education, opportunity and health for women.”