In what is perhaps a sly nod to our current political environment, the streaming service will debut a 30-second teaser previewing its upcoming series The Handmaid’s Tale, an adaptation of Margaret Atwood’s 1985 dystopian novel.
The novel The Handmaid’s Tale is set in New England and follows a group of women struggling to survive under a totalitarian theocracy.
Many of the ads airing during this year’s Super Bowl will have a political spin, and Hulu is hopping on that bandwagon.
This will be the first time Hulu has showcased an original series in a Super Bowl ad.
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The Handmaid's Tale: My Name is Offred (Official) • A Hulu Original