MoviePass is also looking to monetize consumer data about when people go to the theater and where they go afterwards in order to form partnerships with restaurants, retailers and theaters to promote a complete movie night experience through the app.
Of course, not all theaters are on board with this, but if one-fifth of all tickets start being sold through the subscription service, MoviePass will be harder to ignore.
However, as the service grows, it expects more casual users to help offset those who use it a lot.
The see-one-movie-a-day service seems too good to be true and too expensive to maintain.