The 197 million views bests the previous 24-hour record holder, The Fate of the Furious, which recorded 139 million views in a single day.
The IT trailer was viewed more than 197 million times globally with more than 81 million views and over 1.8 million shares on the US Facebook instance alone.
The IT trailer helped the film trend globally on Twitter with trends for IT, IT MOVIE, Pennywise and the Red Balloon Emoji all appearing.
New Line Cinema‘s IT trailer set a new record for views its first 24 hours!