For the week of October 7, The Masked Singer easily beat This Is Us in the Live+Same day calculations, with the Fox series scoring a 2.0 in the key 18-49 age demographic and This Is Us winning only a 1.7.
While a 1.7 was still solid enough to put This Is Us above most non-football broadcasts, the 0.3 difference between This Is Us and The Masked Singer was still significant.
Let’s break it down and start with how far This Is Us needed to go to beat The Masked Singer.
The Live+7 day numbers are where This Is Us have the edge.