Ahead of the release of the first film, there was a mass of hilarious videos and images of the merc with the mouth.
Deadpool 2 is doing just the same, and the sequel’s latest poster is a hilarious spoof of the 80s classic Flashdance.
This helped the quirky and fairly new character grab cinephiles’ attention, and reach its massive $783.1 million global earnings.
The right marketing and advertising plan has the potential to make or break a movie.
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