And while you might have a thousand guesses for what rule number one is, we’re betting that you won’t get it.
As we recently learned from Smurfs: The Lost Village director Kelly Asbury, it concerns the diet of the little blue guys.
Having been around for more than half a century, The Smurfs is a brand that is known around the world… and it’s a pop culture legacy that demands protection.
Because of this, any filmmaker who wants to take on a Smurfs adaptation actually has to follow a certain set of rules, ensuring that what’s being created is proper for the Smurfs image.
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