The One Show has been inundated with nearly 300 complaints after advising viewers to dye their hair at home during the coronavirus outbreak.
The daily magazine show came under fire for a segment which saw presenter Alex Jones discuss hair upkeep under lockdown with celebrity hair stylist Michael Douglas.
“The stuff that you buy in the supermarkets is exactly the same stuff that gets used in the salons.
We gave viewers some simple advice to help them feel confident about managing their hair until they are able to get their hairdresser to do the job properly.”