The average Season 4 viewership actually did get a boost from the Season 4 viewership, but only from 931,000 to 940,000, which is a small increase of 0.93%.
The Season 3 average of 0.38 was already low, even by CW standards, and it dropped by nearly 15% for Season 4.
Although it was possible that The Originals would score better ratings than ever as Vampire Diaries fans looked for more vampire action on The CW, that wasn’t the case for Season 4.
The final average rating for Season 4 was a mere 0.32.