It achieved a level of cult status that has become so massive since then that you really can’t even call it a cult hit anymore, it’s just a hit.
It’s the sort of movie that you can watch over and over and we’re guessing that with it so readily available on Netflix that a lot of people did just that.
The Princess Bride wasn’t much of a hit when it first debuted in theaters, even if you’re old enough to have seen the movie in the theater you probably did not, but it was seemingly found by everybody at once when it was released on home video.