This study appears to provide quantifiable rationale as to why certain shows with smaller live TV fanbases simply don’t survive for very long.
It’s a phenomenon that has baffled many networks, and annoyed plenty of fans, as strong TV shows fail to generate new viewership and end up on the chopping block.
We can say with near certainty that we have never seen an era in television with quite so many options for programming.
However, a new study seems to have figured out precisely why people don’t start watching new shows more regularly, and it all has to do with availability.