The film made some significant changes to the classic Iron Man villain The Mandarin, and many fans did not take to it very well.
There was an early draft of Iron Man 3 where we had an inkling of a problem.
One side argues that the reason female action figures dont sell is because the toy makers never produce them.
However, the director and writer of Iron Man 3 says he originally had a very different film in mind, but it got scrapped when Marvel told him he couldnt have a female villain, because it wouldnt sell as many toys.