Sugar complained about the media’s response to a tweet he’d written about Martin Freeman’s Liverpudlian accent in new BBC series The Responder.
“Why did the BBC make Martin Freeman speak with a Liverpool accent in The Responder,” he wrote, adding: “No disrespect to people of Liverpool they are nice down to earth people.
Lord Sugar has shut down a Twitter user who called him the “thickest billionaire in the world”.
The 16th series of The Apprentice began earlier this month.