But it’s important to remember that this year, Star Wars Celebration streamed its Episode IX panel live to the world, which included showing the teaser at the very end.
This is in contrast to Marvel’s traditional method of dropping a trailer ‘cold,’ i.e. not during a live-streamed event.
Now if you look at some other recent trailers for blockbusters that also hail from Disney, like last year’s Avengers: Infinity War, this weekend’s Avengers: Endgame and this summer’s The Lion King, that 111 million views doesn’t look all that impressive.